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Atlas For Men
10 countries in 2 years

Atlas For Men payment strategy
as part of its international deployment

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How to deploy an effective
payment strategy internationally?

In 2016, with its success in France, Atlas For Men has optimized the international deployment of its payment strategy.
Its ambition was to cover 9 additional countries in less than 2 years. To each targeted country, its local specificities:

Methods of payment

Local currency

Legal frameworkl

Fraud context

Atlas For Men: a merchant with double-digit growth

Atlas For Men is internationally recognized for its Outdoor apparel and accessories.

The company, founded in 1999, is a model of success in digital transformation. While Atlas For Men distributes 200M catalogs and remains a major player in the mail order market, its online distribution is a real lever for development.

Today, Atlas For Men generates 165 M€ of turnover per year through all channels.

The methodology of Dalenys

An audit of payment methods

the most business generators in each of deployed countries

A selective integration

of the payment methods according to local specificities

A experiences’ standardization

in the purchase process

An implementation

of a 3D Secure disengaged (Smart 3D Secure)

« With many local specificities, a single contact allowed us to set up a system of acquisition of funds and a single and transversal payment gateway in our different countries».

Ludovic Joseph-Julien
International E-Commerce Project Manager Atlas for Men

Distribution of Major Payment methods in the Fashion / Accessories Sector

Overview of 3 countries: France, Germany, Netherlands:

A unique interlocutor for a privileged support

The follow-up is carried out by the Payment Manager, a unique contact, in connection with all Dalenys expertises:

UX

Fraud and data analysts

Technical teams

Marketplace

Implementation of specific rules for a tailor-made release of 3D Secure

To set up a case-by-case triggering model, Dalenys and Atlas For Men worked together to define risk-based transactions based on:

Merchant data

Sector data

Crossing PSP expertise and acquirer

Results

- Real-time automated validation
- Easy manual review

Results obtained on the 10 deployed countries

 Atlas For MenAverage sector
Fraud rate
6x less than the average sector


0,01% 0,06%
Acceptance rate
+ 10.3% than the average sector


97,3%87%
3DS Trigger
2x less than the average sector


5,46%10,75%

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